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The CAP10 ASEAN CEO Summit brought together the leading drivers of the region’s 10 Capital Markets to chart paths to prosperity as ASEAN moves towards becoming a single marketplace.

On 12 February 2015, Maybank Kim Eng co-hosted the first ASEAN Capital Market CEO Summit with Bursa Malaysia. Over 1,000 economic and trade policy makers, as well as leading drivers of the 10 capital markets, CEOs from over 280 Malaysian and ASEAN-based private and public listed companies, Small and Medium Enterprises (SMEs), and more than 60 institutional fund managers and brokers were present.

The aim of the summit was to draw attention to opportunities in ASEAN, providing CEOs in ASEAN with actionable paths to prosperity as the region moves towards becoming a single marketplace. In particular, the focus was on the rise of the ASEAN consumer. With 90 million more urban consumers by 2030, many of whom are digital-savvy Millennials, the role of disruptive technology in reaching out to this customer base was a key topic of discussion. In addition, the call to #beASEAN - to become a true ASEAN multinational and understand the implications of the ASEAN opportunity and aspire to be a leader of its growth - was reiterated throughout the summit.

Prime Minister Dato’ Seri Abdul Najib Razak, in his keynote speech, promised that as Chair of ASEAN in 2015, Malaysia would work to inspire a people-centred ASEAN and provide clear paths for multinationals to succeed. "The ingredients are there for our region to thrive. And so is the will. Malaysia is committed to realising the vision of the ASEAN Community, a collective act of closer economic, political and cultural integration that we are launching this year. We believe that an economically integrated ASEAN benefits all of the member states that make up ASEAN," he said.

Datuk Abdul Farid Alias, Group President and CEO of Maybank concurred with the Prime Minister. However, he added that more could be done to leverage ASEAN's potential. "As individual countries in this region, we trade more with countries outside of ASEAN than within it. We invest more in countries outside it than within the region," he said. "If we manage to increase ASEAN intra trade from 24% of our total trade to 40%, and increase our investments within this region, the expected incremental impact on our economy is USD2.2 trillion; that's additional income of USD3,500 per head, USD7 trillion investments in infrastructure!" In the same vein, Dato’ Tajuddin Atan, CEO of Bursa Malaysia said, "Our urgent mission is to shift our thinking from 'if' we can and will achieve an ASEAN Community, to 'how' we will inspire the world to be part of our dynamic marketplace."

To make the most of the region's potential, Datuk Farid stated that it is important for a company to select the right financial partner with the infrastructure and regional expertise that can help it to capitalise on ASEAN's opportunities and growth. “Maybank is present in all ten ASEAN countries and we continue to invest and deepen our presence in the region," he said. "The experience of operating across different countries and sectors gives us unique insight into the economies and financial services sector of ASEAN which allows us to cater to the needs of clientele from different sectors and different countries. This makes Maybank an ideal financial partner for companies who are seeking to grow in ASEAN."

The full day event featured two lively panel discussions. "Dynamics of Competitive Cooperation in ASEAN", moderated by Oliver Tonby, Managing Partner at McKinsey & Company Southeast Asia, included panellists Gita Wirjawan, Former Minister of Trade (Indonesia), Wahid Omar, Minister in the Prime Minister’s Department (Malaysia), Supachai Panitchpakdai, Former Secretary-General of the United Nations Conference on Trade and Development, and Kishore Mahbubani, Dean and Professor in the Practice of Public Policy, Lee Kuan Yew School of Public Policy at the National University of Singapore. The other panel discussion, "Understanding the Global ASEAN Consumer", touched on topics such as MTV, Exponential Organizations and the use of disruptive technologies by Millennials. Kerry Taylor, Senior Vice President, Youth and Music for Viacom International Media Networks and MTV, Yuri van Geest, Co-author of Exponential Organizations, and Roberto Tan, Treasurer of the Philippines, lent their expertise to the panel.

Additionally, Oliver Tonby's session, "Paths to Prosperity", addressed the question of how ASEAN companies will be able to tackle productivity challenges and find new catalysts for growth by carving out its own unique opportunities from three global megatrends - capturing a greater share of global flows, riding the urbanisation wave and deploying disruptive technologies. 

This summit marked the first time seven of the ASEAN exchanges were brought together on one platform, adding to the scale of the event. Country breakout sessions where these exchanges, along with Maybank Kim Eng's research teams, discussed opportunities and signposts from ASEAN's major marketplaces rounded up the main programme for the day.

The summit also featured two separate sessions especially for the Millennials and Women. Over 100 bright young minds from across the region were put to the task of highlighting and discussing ASEAN issues that are relevant to them prior to presenting them to the Prime Minister in an open discussion. This was followed by an open dialogue session with Wahid Omar and a panel discussion featuring successful Millennial entrepreneurs who shared their stories; challenges and successes.

The Women's Session, themed "Brand ASEAN Women - Paying it forward" was conducted in an active workshop and dialogue format where up to 100 ASEAN women actively participated in discussing the many common traits that successful ASEAN women have despite the geographical divide. Facilitated by Bloomberg TV Malaysia’s Sophie Kamaruddin, the dialogue featured Datuk Noor Farida Ariffin, former ambassador and social activist, as well as Kerry Taylor as part of the panel. The participants, made up of mostly corporate high-flyers, enjoyed open and frank discussions on what the ASEAN woman brand should be.


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The Conversationalists
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Najib Razak
Prime Minister
Wahid Omar
Minister in the Prime Minister's Department
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Abdul Farid Alias
Group President & Chief Executive Officer
Tajuddin Atan
Chief Executive Officer
Bursa Malaysia
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Oliver Tonby
Managing Partner
McKinsey & Company, Southeast Asia
Gita Irawan Wirjawan
Former Minister of Trade
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Supachai Panitchpakdi
Former Secretary-General of the United Nations Conference on Trade and Development
Kishore Mahbubani
Dean and Professor in the Practice of Public Policy
Lee Kuan Yew School of Public Policy at the National University of Singapore
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Kerry Taylor
SVP, Youth and Music
Viacom International Media Networks (VIMN)
SVP, General Manager, MTV for VIMN UK
Yuri Van Geest
Co-author of the bestselling book "Exponential Organization"
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Roberto B. Tan
Treasurer of The Philippines Bureau of Treasury
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Maybank Kim Eng CEO John Chong, Bursa Malaysia CEO Tajuddin Atan and Maybank Group President & CEO Farid Alias A group photo for posterity: Malaysian PM Najib Razak with Abdul Wahid Omar, the leaders of Maybank and ASEAN Stock Exchanges
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Malaysian PM Najib Razak with Abdul Wahid Omar and leaders of Maybank and Bursa at the opening of the summit Maybank Group President & CEO Farid Alias delivering his speech
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Malaysian PM Najib Razak delivering his keynote address Malaysian PM Najib Razak having a dialogue session with Surin Pitsuwan
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A panel discussion with Abdul Wahid Omar, Supachai Panitchpakdi, Kishore Mahbubani, moderated by Oliver Tonby Understanding the Global Consumer with Kerry Taylor, Yuri van Geest and Roberto Tan
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Malaysian PM Najib Razak in conversation with the millennials A millennial asks Malaysian PM Najib Razak a question
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Abdul Wahid Omar engaging the millennials Abdul Wahid Omar with excited participants of the millennial’s session